Customer Relationship Management
The solution Customer Relationship Management - SAP CRM is part of SAP Business Suite and helps solve both short-term tasks: reducing costs and optimizing decision-making processes, and realizing different possibilities in order to remain competitive in the long-term run.
The solution Customer Relationship Management allows automating CRM-strategy of the company, in particular, for sales volume increase, marketing optimization and improving client service by retaining information about the clients (contracting parties) and the history of relationship with them, establishing and improving business procedures and subsequent analysis of results.
Thanks to the solution Customer Relationship Management, companies will be able to create a basis for long-term profitable relations with clients within the framework of loyalty programs and quick achievement of real return on investment.
Realization of Industries’ Peculiarities in the Solution
The solution SAP CRM contains thoroughly worked out models of business processes aimed at best servicing of clients and designed with account of requirements of specific branches. The solution implements 90 business scenarios in the field of CRM on the basis of 280 business processes for the following fields:
- Marketing
- Sales
- Service
- Analytics
- Interaction centre
- Mobile applications
- Electronic commerce
- Sales channel management
These integrated processes cover all possible communications with clients in the field of sales, marketing, and client service. They allow making decision exerting a serious impact on the enterprise activity.
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