ALPE consulting holds a webinar on sales and marketing management with SAP Hybris Cloud for Customer
26 July 2016, ALPE consulting together with SAP CIS held a webinar for manufacturers. The main discussion points included current trends in enterprise customer interaction, as well as the role of information technology in improving the efficiency of sales and marketing, and as a result increasing the company’s competitiveness.
Andrey Romanovsky, an ALPE consulting expert on SAP Hybris Cloud for Customer, who acted as a speaker at the event, says: “This topic has never been more relevant. In today’s rapidly changing and unpredictable market environment companies face challenges trying to manage their customer relations efficiently. The classical CRM systems no longer meet companies ‘requirements 100%, and companies are forced to look for inexpensive, but still full-fledged solutions for which the support of mobile and social media is a must. With this in mind we decided to demonstrate a solution, which is not only helpful in maintaining a customer data base, but can also contribute to improving customer relationship, increasing sales, both quantitatively and qualitatively, while being very affordable in terms of cost and implementation time”.
Alexander Lantukh, Director of SAP Cloud Solutions at ALPE consulting, confirms: “You will agree, I am sure, that today is the right time to think about business process optimization. The challenging economic situation makes the topic of customer loyalty and retention extremely relevant. The market competition is continuously increasing, the rules of the game are changing, and it is very important to have timely access to quality business intelligence in order to always be ahead of competitors. “In these turbulent times, in order to survive and win new markets, effective control, analysis and planning are necessary, especially in the area of sales. This is exactly the area where SAP Hybris Cloud for Customer can help. Underpinned by SAP Best Practices and “cloud-based” approach, it will help you to bring your sales to a new level while strengthening your focus on your valuable customers in order to grew your revenues even more”. “We are planning to continue this discussion in a series of webinars to follow", adds Alexander Lantukh.
Today, the sector of “cloud-based” services is one of the fastest developing both in the Russian Federation and across the world. A number of projects related to the implementation of “cloud-based” business applications have already been completed in Russia. ALPE consulting is one of few companies with proven expertise in SAP Cloud for Customer.